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Bidding Regulations Revenue developed very successfully during a challenging period, delivering a new record of USD 7.57 billion for the 2019-2022 cycle. This excellent result, achieved despite the COVID-19 pandemic, can be attributed to an improved performance across all revenue categories and will enable investment in football to continue to grow. The total revenue of USD 7,568 million for 2019-2022 represents a cycle-on-cycle increase of 18% (USD 1,147 million) compared to USD 6,421 million for 2015-2018, and is 18% higher (USD 1,128 million) than the full-cycle revenue budget.

The largest share came from the sale of television broadcasting rights, which at USD 3,426 million accounted for 45% of the full-cycle revenue. Revenue in this category rose by 10% in 2019-2022 compared to the previous cycle. Europe became the largest sales territory with USD 1,061 million, followed by Asia and North Africa, which contributed USD 1,025 million. The data shows that the FIFA World Cup Qatar™ was the most-watched edition in the tournament’s history, with over five billion viewers following the action through various channels, way above half of the world’s population.

The second-biggest source of income was the sale of marketing rights. FIFA Partners include blue-chip companies such as adidas, Coca-Cola, Hyundai. Kia, the Wanda Group, Qatar Airways and Visa, as well as a recent addition, QatarEnergy. FIFA also signed up seven FIFA World Cup Sponsors: Budweiser, McDonald’s, vivo, Hisense, Mengniu, Byju’s, and Crypto.com. FIFA successfully sold all available sponsorship packages for the FIFA World Cup Qatar at both global and regional levels. Together with 18 Regional Supporters, the number of partners and sponsors for the tournament amounted to 32. These companies, along with the sponsors of other FIFA tournaments, generated USD 1,795 million in marketing rights revenues during the 2019-2022 cycle.

The sale of licensing rights continued to achieve excellent results, with revenue totalling USD 769 million, 28% higher than in the 2015-2018 cycle. FIFA ran its largest-ever licensing and retail programme at the FIFA World Cup Qatar 2022™. Alongside the retail tournament outlets, the permanent flagship FIFA Store was launched at Doha’s Hamad International Airport in November. In 2022, FIFA also launched fifastore.com, a major ecommerce offering featuring exciting new product ranges for the FIFA World Cup™ and all of FIFA’s properties. Licensing revenues for the cycle also came from FIFA’s branded licensees such as Taittinger, Hublot and Louis Vuitton, as well as collectible trading card and sticker licensee Panini. During 2019-2022, FIFA’s four core esports tournament brands, namely the FIFAe Club Series™, the FIFAe Nations Series™, the FIFAe World Cup™ and the FIFAe Continental Cup™, were successfully either launched or relaunched. Another innovation was FIFA+ Collect, a new blockchain-enabled platform allowing fans around the world to own and collect digital FIFA World Cup and FIFA Women’s World Cup™ moments.Revenue from hospitality rights and ticket sales reached a new high of USD 949 million, of which USD 686 million was generated through the sale of tickets and USD 243 million through the sale of hospitality rights for the FIFA World Cup Qatar. The remainder was delivered by other FIFA tournaments and events at USD 20 million. Other revenue and income totalled USD 629 million, nearly double the previous cycle amount (USD 323 million). The increase was primarily thanks to an award by the United States Department of Justice as compensation for the losses suffered by FIFA as the victim of decades of football corruption schemes, contributions received for the operational event costs of hosting and staging the FIFA Arab Cup™ and the FIFA World Cup, break fees relating to contract cancellations, and gains from property sales. Of these items, the host-country contribution was the largest source of income, amounting to USD 200 million.